Push notification statistics
Gain insights into the effectiveness of your push notifications, both for each individual message and for the overall channel as a whole.
With Pushwoosh, you can effortlessly track how well your push notifications are performing, both individually and overall as a channel.
Track individual push message performance directly from the Journey canvas
You can easily track the performance of push notifications sent as part of your customer journey directly on the canvas. To view the metrics, simply hover over a message you want to track or enable the Show Metrics toggle located at the bottom of the canvas.
This will display the following performance data for each push notification in your journey.
Goals reached | Indicates the number of users who reached the Conversion Goal at that specific point. |
Opened | Displays the number of messages opened by users. |
CTR
| Represents the percentage of users who clicked on the message. |
Drop-offs | Represents the number of messages that couldn't be sent for some reason (for example, if a user push token had expired) |
By default, the statistics are displayed for the period since the journey launch. You can choose a different period from the panel on the left side and then click Apply time range.
For more detailed insights into the effectiveness of a push notification, double-click on the message element on the canvas. This action will open a detailed statistics window, presenting key metrics specific to the message, including:
Total number of messages sent
Total number of messages opened
Conversion rate
Total number of entries
To access even more comprehensive statistics for a message, click on Full Statistics at the bottom of the window.
Then, select your desired period and platforms to generate stats for. Here, you'll find such metrics as:
Total number of messages sent
Number of recipients
Total number of messages opened
Open rate
Additionally, there are graphs that visualize the metrics of message sent and message opened, offering a detailed breakdown by date based on your selected time period.
You can also view data related to conversion tracking within this section.
Conversion tracking
Push notifications can be used to encourage users to perform various actions, such as sending messages or adding items to a cart. When a user performs such an action, it's referred to as a Conversion. The Conversion Rate is the ratio of conversions to push opens.
To help you gauge the effectiveness of your campaigns, Pushwoosh offers the Conversion Tracking feature that allows you to monitor this rate alongside the revenue it generates.
How it works
When a user performs a specific action in your application, a postEvent API method gets fired. Our backend registers the number of times this method was fired in the application. The process is the following:
1. You launch a campaign or send a push message.
2. A user receives a push notification and opens the message.
3. Within the next 24 hours, when a user performs any action in the app, Pushwoosh SDK fires a postEvent method containing the ID of that push notification a user has opened.
4. Our server tracks the number of postEvent calls, or the number of conversions.
Please take into account that Conversion Tracking statistics include all the postEvent calls, not just unique ones. That means if a user, for example, opens your app several times within 24 hours after they've opened your push, the app open event will be counted several times no matter it's fired on the same device.
5. In your push statistics, we show the number of event hits and the conversion rate.
Track individual push message performance from Message History
To access more detailed statistics for a recent message (not older than 31 days), navigate to Statistics > Message History. Locate the desired message and click on it to open a statistics window.
This will open a statistics window, revealing the following message details:
date and time when a message was sent;
an audience segment to which the message was sent;
the overall status of sending.
Inside the Push statistics window, there are 4 tabs.
Statistics tab
The Statistics tab displays the key metrics of push delivery for each of the platforms:
number of messages sent (including to that audience that has limited the display of push notifications);
number of recipients (overall audience, excluding those who have limited push notifications);
number of messages opened by recipients;
open rate – the percentage of subscribers who open a specific message out of your total number of recipients.
Both sent and open rates are present in graphs as well to provide you with easy-to-view user engagement trends:
Recipient List tab
The Recipient List tab contains the whole list of users the message was sent to, including their User IDs and device IDs (HWIDs), the date and time the message was sent, the date and time the message was opened (if ever), and the push alerts status on user's device (enabled or disabled).
Click on a User ID or HWID to open the user's page in User Explorer, where you can find all that we know about this user: their tags, events, and messaging history.
Segment Insights tab
On the Segment Insights tab, you can select specific user segments to display statistics on sent and opened messages within these segments. This will help you analyze and refine your communication approach based on accurate data.
You can manually refresh all segments or each segment individually. You can also export data for each segment to CSV. To no longer display the segment in the list, click Delete.
Segment Insights are available for Ultimate Plan subscriptions only.
Conversion tab
The Conversion tab includes all the events for which you've enabled the Conversion Tracking. Conversion Tracking presents data about how often users perform desired actions after receiving a push. The event performance is shown in the Event Hits number (how many times an event fired in total), Unique User Hits (the number of unique users who fired the event at least one time), and the Conversion Rate (the ratio of conversion to push opens).
Understand how a user behaves after receiving a push notification with Conversion Funnel
To gain a comprehensive understanding of how a user behaves after receiving a push notification, utilize the Conversion Funnel tool. This tool visualizes the user journey, tracking conversion rates at each stage.
To build a Conversion Funnel:
Go to the Conversion Funnel in the Conversion tab.
Choose the funnel steps you want to track and click Show Funnel.
That’s it. The Conversion Funnel will be displayed below the Funnel Steps. For each step, you will see the percentage of users who progressed from the previous step and the corresponding count of triggered events. The Funnel is only available if at least two different events happen after the push.
Note that only events related to the current push will be shown in the Conversion Funnel. This means that any new pushes will stop the collection of events for the current push, and all subsequent events will be related to the new push.
Delivery Report tab
On the Delivery Report tab, the overall numbers for each platform are shown with the errors explanations.
Understand the overall performance of push notifications
To assess the overall performance of your push campaigns, navigate to Statistics > Dashboards > Push notifications
The dashboard provides comprehensive insights into the overall performance of push notifications, featuring metrics like:
Recipients
Push CTR
Push sends
Push deliveries
Push opens
Installs
Uninstalls
Also, you can customize the dashboard to fit your needs by adding or removing specific metrics, or create a custom dashboard entirely tailored to your campaigns. Learn more
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